Email Marketing Pricing
How much does email marketing cost in 2025
an inside look at ADAMCO email Marketing Pricing
How much does email marketing cost per month?
Email marketing costs $51 – $1000 per month on average (60% of respondents). How much you pay for email marketing will depend on several factors, like whether you work with an agency or do your email marketing in-house with a paid platform or tool.
How much does email marketing from an agency cost?
Email marketing from an agency costs $51 – $500 per month on average (42% of respondents). Your chosen agency, as well as the scope of your email marketing strategy, can impact how much you’ll spend each month.
What factors impact the cost of email marketing?
There are a number of factors that will impact the cost of your email campaigns.
Quality of current email list
If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.
Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.
Here’s how much you can expect to pay for each of these services.
Kickbox
Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:
- 1k verifications: $10
- 5k verifications: $25
- 10k verifications: $80
- 25k verifications: $200
- 50k verifications: $400
- 100k verifications: $800
- 500k verifications: $2,500
- 5mm verifications: $4,000
Complexity of email design
If you want to send intricately designed emails, you can expect to pay a higher price. Generally, the more complex and customized your email design, the higher your design costs.
To design custom email templates, most agencies charge either a flat or hourly rate.
Frequency of your campaigns
The frequency of your campaigns will also impact the price you pay for email marketing.
For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.
If you pay a distribution cost of $0.03 for every recipient, and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.
This should go without saying, but generally the more emails you send, the more you will pay.
Platform you use
The email platform you choose will also impact the amount you spend for email marketing.
Most platform providers offer various plans, with pricing that varies by plan and number of contacts.
You’ll need to research each option in order to make the best choice for your business and budget.
How much do email marketing platforms cost?
Like we mentioned before, in-house email marketing with a paid platform typically costs $751 – $1000 per month on average. However, the price you pay will vary greatly depending on the tool you use.
Let’s explore how much businesses spend on several popular email marketing platforms below!
Monthly email marketing platform pricing:
FAQs about email marketing prices
Get quick answers to common questions about email marketing prices below:
How much does email marketing cost
On average, email marketing costs $51 – $1000 per month. The cost you’ll pay for email marketing depends on how many emails you want to send and how frequently, along with whether you use paid email marketing tools to manage your strategy or partner with an agency.
How much of your marketing budget should you allocate to email marketing?
On average, most businesses allocate 6% -10% of their overall marketing budget to email marketing. However, how much you allocate to email marketing will depend on your business’s needs, goals, and the ROI you receive from email.
What is email marketing?
Email marketing allows you to promote your business, products, or services to your target audience with email messages sent directly to their inbox. You can send multiple types of messages, including sales emails, newsletters, product recommendations and upsells, new products or services announcements, and more.
Is email marketing with the cost
Yes, email marketing is worth the cost! Email marketing is an extremely beneficial digital marketing strategy that helps you earn an average ROI of $40 for every $1 spent.
With the right email marketing strategy, you can effectively keep your business top of mind, nurture and convert more high-value leads, earn more sales and conversions, and grow your company’s bottom line.
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