How Much Does PPC Cost?
Pay-Per-Click (PPC) advertising remains one of the most powerful and measurable ways to drive leads and sales online. But one of the first questions businesses ask is: “How much does PPC cost in Australia?”
At The ADAMCO, we believe in full transparency — no hidden fees, no inflated budgets. The truth is, PPC pricing depends on several key factors including your industry, competition, ad platform, and goals. Below, we’ll break down how PPC pricing works and what you can expect to invest for results that actually matter.
| Platform | Average Cost-Per-Click (CPC) | Typical Monthly Ad Spend | Best For |
|---|---|---|---|
| Google Ads (Search) | $2 – $10+ | $1,500 – $10,000+ | Lead generation, local search, eCommerce |
| Google Display Network | $0.50 – $3 | $1,000 – $5,000 | Brand awareness, remarketing |
| Facebook / Instagram Ads | $1 – $5 | $1,000 – $8,000 | B2C sales, engagement campaigns |
| LinkedIn Ads | $5 – $12 | $1,500 – $10,000 | B2B lead generation |
| YouTube Ads | $0.10 – $0.50 (per view) | $1,000 – $6,000 | Awareness, storytelling, video branding |
What Affects your PPC Cost?
- Your Industry & Competition
Competitive sectors like insurance or finance cost more per click than niche or local industries. - Ad Quality Score & Relevance
Google rewards high-quality ads with lower CPCs. At ADAMCO, we optimise every ad to increase your quality score and lower your costs. - Target Audience & Location
Broader targeting and high-value locations (like Sydney or Melbourne CBD) tend to increase cost per click. - Campaign Type & Goals
Awareness campaigns usually cost less per click than conversion-based campaigns (e.g. lead forms or eCommerce). - Ad Platform Algorithms
Each platform (Google, Meta, LinkedIn) has its own pricing model — we tailor your bidding strategy to get the most value for every dollar spent.
What's included in our ppc management pricing?
When you partner with The ADAMCO, you’re not just paying for clicks — you’re investing in a results-driven strategy designed for growth.
Our PPC management includes:
✅ Comprehensive keyword & competitor research
✅ Campaign setup and audience targeting
✅ Ad copywriting & creative optimisation
✅ Bid strategy & ongoing performance tuning
✅ Conversion tracking & ROI reporting
✅ Monthly performance review with clear metrics
No lock-in contracts. No surprise bills. Just transparent pricing and measurable results.
Typical PPC Management Packages
| Package | Ideal For | Monthly Ad Budget | ADAMCO Management Fee | Deliverables |
|---|---|---|---|---|
| Starter Growth | Small local businesses | $1,000 – $3,000 | From $1,500 / month | 1 campaign setup, monthly report |
| Performance Pro | Established companies | $3,000 – $8,000 | From $2,500 / month | Multi-channel strategy, split testing, analytics |
| Enterprise Scale | High-volume advertisers | $8,000+ | Custom Quote | Full-service PPC, data dashboards, dedicated manager |
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